Brands define your corporate image. The innovation you invest in them merits protection. We help you map out branding strategies that match your business plans, and work with you to secure and maintain cost-effective, strong protection in your local market, or worldwide.
Our experienced professionals guide you through the process of brand selection, conflict searching, clearance of potential legal risks and protection of a new brand in markets of commercial interest to you around the world. We advise on the best and most cost-effective protection strategies for your business needs.
We counsel on cost-effective brand portfolio management, use of brands in marketing materials and advertising, and corporate transactions involving brands, including transfers, licences and mergers and acquisitions. We work with you to identify and challenge conflicting marks and help protect your brands from competitor encroachment.